Think audience signals drive PMax? Think again. Learn what really controls your Performance Max targeting – and how to make ...
Google Ads seems to be rolling out a change to the campaign set up screen and flow. Instead of being asked what ad format you want to run, you must select all for PMax or specific campaign types for ...
WikiHow’s CEO says Google’s ad tools give it stability, even as other parts of its business upend how users navigate ...
Google is making a $15 billion investment to set up a 1-gigawatt data center and AI hub in India, even as the Indian ...
Google has revealed plans to invest around $15 billion (USD) over the next five years (2026–2030) to establish a massive AI ...
ChatGPT has introduced shopping and Pulse features, moving itself closer to becoming the Google Ads of AI-powered commerce ...
Google's AdSense program allows individuals and businesses to display relevant ads on their websites and make money.
Get your Black Friday PPC campaigns in shape with platform-specific guidance, feed prep, bidding tips, and practical ...
To divest, or not to divest. During day two of the remedies phase of the Department of Justice (DOJ)’s ad tech antitrust trial, both sides underwent a grueling back-and-forth about whether a ...
While it’s difficult for other categories to match that intensity, high-intent verticals like e-commerce and fintech are ...
The U.S. Justice Department is expected to file a lawsuit against Alphabet's Google as soon as next week, kicking off a long legal slog over whether the online search and advertising company uses its ...
California's new online safety law requires device-makers like Apple and Google to collect user ages and share that data with ...