Think audience signals drive PMax? Think again. Learn what really controls your Performance Max targeting – and how to make ...

The search giant's latest move lets people collapse sponsored results, with a catch that still guarantees exposure for ...

Google just changed how ads appear in Search. See how the new “Sponsored results” label makes it easier to spot and hide paid listings.

ZDNET's key takeaways Google's new feature will hide sponsored results in Search."Hide sponsored results" applies to all ads ...

Google’s updated search ad labeling increases transparency and may influence user behavior. Learn what’s changing and how it ...

Google Search is the company's most important and widely used product, and even small visual changes can have a big impact on ...

You can now improve upper-funnel results by letting Google Ads optimize for conversions driven by ad views, not just clicks.

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Google is willing to cough up more advertising data to publishers to address concerns about its illegal monopoly over digital advertising technology, a top executive at the search giant said Tuesday.

The Justice Department last week sought to persuade a federal judge in Virginia to force Alphabet Inc.’s Google to sell off part of the company and change the way it does business to improve ...

On the first day of Google's ad-tech remedies trial, a potential buyer for Google's Ad Exchange (AdX) has already expressed interest -- if the Department of Justice (DOJ) convinces U.S. District Judge ...