Make your content easier for generative engines to cite and summarize – without giving up the SEO fundamentals that still ...

SMEs can now position their content for Perplexity visibility through an optimization service targeted at generative ...

Generative engine optimization (GEO) is the next essential strategy for brands seeking visibility in an AI-driven world.

Adam Binder is the Founder & Creative Director of Creative Click Media, a full-service digital marketing agency headquartered in New Jersey. No, I didn’t mean to say SEO. Generative engine ...

Generative engine optimization (GEO) has quickly become one of the most important – and debated – topics in search. Some dismiss it as little more than SEO rebranded, but the reality is that GEO ...

For decades, winning a spot in the “10 blue links” at the top of Google could make or break a business. Not anymore. Today, consumers are increasingly turning to chatbots and Google’s own AI Overviews ...

"To effectively leverage GEO, law firms should create high-quality content that directly addresses your audience's questions and is optimized for AI processing," writes 9Sail founder Joseph Giovannoli ...

With apologies to Gretchen Wieners and the writers of “Mean Girls,” the line feels like the only way to start this conversation about a buzzword making the rounds: GEO (which is now, allegedly, ...

If you find yourself increasingly turning to large language models (LLMs) like Google Gemini or ChatGPT when searching for information online, you’re not alone. Many people treat traditional search ...