When advising business owners, one of the trickiest topics to explain is goodwill and intangible assets. Clients often ask: If these values don’t show up on my balance sheet, do they even exist?

Goodwill is an accounting term for the premium paid over fair market value in a business acquisition. Goodwill is an intangible asset that represents the value of things like brand reputation and ...

An asset is anything that an individual or business owns that has monetary value and can be sold for cash. There are four main types of assets: liquid, illiquid, tangible, and intangible. Knowing what ...