“Start by wiping off excess product on the rim of the tube to get an even application,” Kassajikian advises. From there, ...

Back to her signature lightweight style, Bieber frequently uses the Westman Atelier Face Trace Cream Contour Stick. Lately, ...

Tarang Amin, CEO of e.l.f Beauty, defies Trump’s war on DEI and reveals data showing the company’s commitment to diversity and inclusion is paying off.

There are cream blushes now available in various formats, ranging from travel-friendly sticks to dome shapes that glide ...

e.l.f. Cosmetics is putting the capital E in Every eye, lip and face as it expands its partnership with Tottenham Hotspur Football Club for the Carabao Cup competition. e.l.f. Cosmetics is putting the ...

OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE:ELF), is putting the capital E in Every eye, lip and face as it expands its partnership with Tottenham Hotspur ...

e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE:ELF), is putting the capital E in Every eye, lip and face as it expands its partnership with Tottenham Hotspur Football Club for the Carabao Cup ...

One of my best investments this year will undoubtedly be e.l.f. Beauty (NYSE: ELF). A big reason for this is that I was buying the stock this year on its dip into the $60s. At the time, investors were ...

E.l.f. Beauty shares have rebounded off their lows nicely this year. The company's acquisition of Rhode looks like a game changer. The stock is still attractively valued, even after its recent run. At ...

Stephen Baldwin is beyond proud that his daughter is on the rhode to success. Nearly four months after Hailey Bieber’s beauty brand Rhode Skin sold to e.l.f. Beauty for $1 billion, her dad praised her ...