Ads automation platform Creatopy has rebranded as The Brief and rolled out the industry's first end-to-end "AI agency" platform. The system automates major parts of the campaign process, from market ...

Audio in particular is viewed by Kroger as a growth opportunity given the amount of time consumers spend with it each day.

Gopa Menon, Chief Growth Officer for APAC at Successive Digital, shares his views on creative-first era of media buying ...

In 2025, AI has shifted from deck to delivery by not just aiding media optimisation, but building actual campaign assets, ...

The grocer’s retail media arm now offers managed-service solutions across channels like programmatic audio and connected TV.

Kroger Precision Marketing (KPM), powered by 84.51°, has launched a suite of new managed-service offsite programmatic capabilities.

Now in its third year, the 2025 AdTech of Westeros Map continues to offer a fresh lens on the ad tch landscape, pairing industry insight with creative storytelling. The experience aims to help ...

Kroger Precision Marketing, the grocery giant’s retail media arm, announced Tuesday it has added new managed-service capabilities across a range of offsite programmatic advertising channels. The ...

In today’s digital advertising landscape, first-party data and clean rooms remain highly relevant. However, artificial ...

Instagram Reels have fundamentally transformed short-form video consumption patterns, generating over 200 billion plays ...

What’s better than running a company with a good data strategy? Running two companies with impressive data strategies. At least, Trevor Carr seems to think so. Earlier this month, Carr was appointed ...