Discover the key differences and similarities between SEO and GEO, their goals, strategies, and importance in driving visibility across search engines and AI-driven platforms.

The basic logic of GEO is not about "getting pages crawled," but rather about "getting brands called upon and reliably cited by generative engines." The target audience has expanded from traditional ...

The biggest difference between DeepSeek and general entertainment AI platforms lies in its extreme pursuit of "credibility ...

Organic traffic losses tied to AI Overviews are not temporary fluctuations but indicators of a deeper shift in search ...

As well as AI mode, there has also been big growth in the numbers of people using visual search, with Google Lens, and Circle ...

New data on over 3,000 Google Business Profiles finds proximity drives visibility, but review volume and keyword relevance are most influential near the top.

Selling on Amazon marketplace? Stay ahead of the curve by adopting smart branding trends that boost visibility and sales.

In the second part of our vox pop on the topic of AI search, The Drum members explain how to ensure your brand stands out in ...

The AI moment in advertising is exiting the trough of disillusionment and entering the slope of enlightenment, but video is ...

In the fast-moving world of technology, where new platforms, SaaS solutions, and apps emerge daily, standing out online is no easy feat. For tech companies, a website is more than just a digital ...