Scientific Research Publishing

Wilson, M. (2024) Relational Marketing: Case Studies and Best Practices in Multisensory Design, Gamification and Empathetic Communication to Cultivate Brand Experiences.

ABSTRACT: The present research identifies and explores how Apple Inc. made efficient use of social media marketing tactics in creating a buzz around the release of the new iPhone 15 using leading ...
The Conversation

Friend, tutor, doctor, lover: why AI systems need different rules for different roles

Brian D Earp receives funding from Google DeepMind. Sebastian Porsdam Mann receives funding from a Novo Nordisk Foundation Grant for a scientifically independent International Collaborative Bioscience ...
IEEE

A Generic Schema Evolution Approach for NoSQL and Relational Databases

Abstract: In the same way as with relational systems, schema evolution is a crucial aspect of NoSQL systems. But providing approaches and tools to support NoSQL schema evolution is more challenging ...
Frontiers

Potential impact of relational job design on future intentions of episodic volunteers in major sport events

1 School of Psychology, Central China Normal University, Wuhan, Hubei, China 2 School of Physics, South China Normal University, Guangzhou, Guangdong, China Introduction: Based on Social Identity ...
TDAN

The Book Look: Cassandra Data Modeling and Schema Design

I love writing this column for TDAN. It lets me discuss what I learned from a newly released data management book. When I publish a book through Technics Publications, I see the manuscript mostly ...
InfoQ

Relational Data at the Edge: How Cloudflare Operates Distributed PostgreSQL Clusters

A monthly overview of things you need to know as an architect or aspiring architect. Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with ...