For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...

The 2016 US presidential election is perhaps the biggest and most public failure of segmentation models in recent memory. Most models not only predicted Hillary Clinton's victory by a comfortable ...

Explorations in GeoBIM. We caught up with Marc Goldman, director of AEC industry at Esri, to discuss the company’s focus on ...

Market research is the systematic process of gathering, analyzing, and interpreting information about a market, including the creation and evaluation of products and services, and the consumer ...

Stravito gets conversational with AI Personas that surface richer insights from market research - SiliconANGLE ...

While consumers may wait for the clock to strike midnight on a sale, savvy marketers know the real work starts much earlier.

The National Women’s Soccer League commissioner on independence as a superpower, growth in women’s football and why expansion ...

Digital innovation will help the industry devise integrated protection and wealth solutions that anticipate and address the ...

Working in railways, mines, and mills caused thousands of deaths in the early 20th century and before. Photos show the ...

OT heard from Optisoft, Ocuco, and Optix, about practice management system features supporting practices as services and ...

Marketing decisioning has shifted from rules to AI — fueled by data warehouses and advanced models like reinforcement ...

Here's the uncomfortable truth about most Shopify stores: you're training your customers to never buy at full price.