Q. How does the Scenario Manager in Excel work? A. Microsoft Excel’s Scenario Manager is a powerful tool for making informed financial decisions. It allows users to create and manage multiple data ...

For years, creativity and intuition have been held up as the twin engines of marketing. And while they’re still essential, ...

Would it be correct to assume that the whole path of your decision-making process today is based on data? Of course. However, senior executives need to make much effort to draw reasonable conclusions ...

Forbes contributors publish independent expert analyses and insights. I write about how to drive more value with data and analytics. Most organizations have invested heavily in using data to enhance ...