In today’s world, data is not just numbers on a spreadsheet. It’s the fuel driving smarter decisions, stronger businesses, and even personal growth. Data analytics has become one of the hot deals ...

Google Data Studio and Tableau are both packed with data analytics features and business intelligence capabilities that help organizations gain insights – and innovate. Clearly, as businesses focus on ...

Google has renamed the popular analytics and data platform from Google Data Studio to Looker Studio. Google wrote “starting today, Data Studio is now Looker Studio.” “With this complete enterprise ...

An icon in the shape of a lightning bolt. Impact Link Just the name is intimidating to some people: Google Analytics. It might help to know that analytics is the name for the branch of mathematics ...

Google has unified all its business intelligence tools under the Looker brand, it announced at Cloud Next 2022, its virtual user’s conference. Looker will now be the face of all existing Google Cloud ...

Facebook Ads are an important part of many businesses’ digital marketing strategies. Whether the objective is to build awareness or generate sales and revenue, measuring and reporting on campaign ...