Harmon Pardoe ’26 spent the summer designing a survey and analyzing complex data to help a New York City museum understand ...

Ultralytics, a global leader in vision AI at the edge, has completed a $30 million Series A funding round led by Elephant with ...

Semrush Holdings, Inc. ( NYSE: SEMR) Goldman Sachs Communicopia + Technology Conference 2025 September 8, 2025 5:25 PM EDT ...

Often divided into primary and secondary research, market research helps businesses identify key factors influencing their market, including the competitive landscape, target audience characteristics, ...

Generative AI is a type of artificial intelligence designed to create new content by learning patterns from existing data.

Understanding customer behavior is key to creating marketing campaigns that generate high response and revenue. One of the best ways to understand customer behavior is to study customer migration ...

Learn the core practice of dividing a broad market into distinct subsets of consumers based on shared characteristics.

It's all anyone can talk about in e-commerce marketing lately. You can't just create general marketing content anymore, you have to offer your audience a hyper-personalized message based on their ...

Here's how organizations can use AI to reduce friction, personalize engagement, and proactively support customers—while keeping the human touch that builds loyalty.

Dividing or segmenting a market is key for any marketer. By knowing the different types of potential customers we have we can better deliver a product or service that is tailored to them. In ...

Scale AI, which helps tech companies prepare data to train their AI models, filed a lawsuit against one of its former sales employees and its rival Mercor on Wednesday. The suit claims the employee, ...