I feel a bit of dissonance over writing this post. My newly edited book on dissonance, Cognitive Dissonance: Re-examining a Pivotal Theory in Psychology, is an update of the book Jud Mills and I ...

Cognitive dissonance is the motivational mechanism that underlies the reluctance to admit mistakes or accept scientific findings even when those findings can save our lives. The cognitive dissonance ...

Keise Izuma, a lecturer in the department of psychology at the University of York in England, replies: Cognitive dissonance is that uncomfortable feeling you get when you try to maintain two or more ...

Not long ago a husband, "Todd", described the violent nature of his wife, "Lynn." For twenty minutes, Todd painfully illustrated instances of regular, severe emotional abuse coupled with occasional ...

This is the 14th article in the Behavioral Finance and Macroeconomics series exploring the effect behavior has on markets and the economy as a whole and how advisors who understand this relationship ...

MOST OF US have experienced conflicting beliefs at one time or another. For instance, you know that drinking too much alcohol is bad for your health, but you pour yourself a second glass of wine ...

In light of the Talbot Boys dispute, I thought a look at the Zimbardo Stanford University prison experiment would be enlightening. Male participants were recruited and told they would participate in a ...