This laboratory facilitates research on perception and related human behaviors. This includes using eye-tracking and psychophysical methods to examine basic perception (like how visual illusions work ...

Sensory processes, perception and performance constitute a multifaceted domain that bridges the sensory encoding of environmental stimuli, the perceptual interpretations formed by the brain, and the ...

Subscribe to BizTimes Daily – Local news about the people, companies and issues that impact business in Milwaukee and Southeast Wisconsin. I explored some basic communication principles in my column ...

Traditionally, perception and cognition have been considered distinct domains of psychological science. Perception was understood to be the raw data collector—our sensory touchpoint with the external ...

There has never been a more critical time to consider the importance of perception in business. In his classic 2005 book, The World Is Flat, Thomas Friedman showcased how we must improve our global ...

Past research has suggested that people's cultural differences may result in differences in basic visual perception. New research found no evidence that these differences play a significant role in ...

Is the color you see the same as the one I see? It’s a question that has been around for centuries, sparking debates among philosophers and neuroscientists alike. While the subjective quality of ...