Marketing automation isn't a set-it-and-forget-it discipline for B2B marketers. Companies struggle to perfect their craft, but generally witness speedy return on investment. Our team tests, rates, and ...

B2B marketers largely adopt marketing automation throughout their leads process. According to a recent Regalix study, 79 percent of global B2B marketers are implementing marketing automation. Another ...

Business automation employs advanced technologies to simplify business processes and functions across an organization, thereby minimizing human intervention as much as possible. In the world of B2B, ...

In today's rapidly changing world of B2B marketing, the quest for efficiency and personalization has reached unprecedented levels. As companies tirelessly work to connect with their target audience, ...

Marketing automation is continuing to grow through the recession; Will Schnabel, vice-president of international markets at lead generation software provider Silverpop, reports that his company’s ...

Portland, Oregon, March 06, 2025 (GLOBE NEWSWIRE) -- Act-On Software, a marketing automation leader, in partnership with Ascend2, releases " The State of B2B Marketing Automation 2025." This survey ...

Lastly, while marketing automation software is often compared to customer relationship management (CRM) software because of their overlapping functionality, the core function of CRM is to capture, ...

Throughout the past couple of years in my consulting practice, I’ve seen the market for marketing automation appear, develop, and completely change the face of standard B2B marketing agencies.

READING, United Kingdom--(BUSINESS WIRE)--Act-On Software, the leading provider of adaptive marketing automation for fast-growing businesses, today shared findings from the State of B2B Marketing ...

Learn how to better focus your long-term technology investments with Forrester’s complimentary guide to the top 11 emerging technologies for marketers. I am still catching my breath. Adobe has agreed ...

Companies that are challenged by marketing automation (MA) deployments will be happy to learn that they're not alone. Sixty percent of companies struggle to find the resources necessary to ...