In the ever-evolving world of B2B marketing, understanding the impact of your marketing efforts on revenue and pipeline is crucial. Enter marketing attribution, serving as a compass to guide budget ...

One of the biggest sources of friction between B2B demand generation and sales teams is attribution—the process of understanding which campaigns contribute to revenue so that Marketing can optimize ...

At the University of Media, Arts and Communication (UniMAC), tourism education is not just taught—it is lived. While many institutions across Ghana still approach tourism as a purely theoretical ...

Marketers are challenged with putting data insights together piecemeal to prove performance, as the picture of what truly drives growth is blurred by privacy changes and fragmented user journeys.

Tips to Leverage Your Personal Brand for Networking Effective networking through personal branding has become essential for ...

America rejected the divine right of kings as we don't consider the president the head of the church like the past that we declared independence from. It seems we're living in the echoes of that ...

The BFCM and holiday playbook is shifting. Gen Z and Gen Alpha are finding products on TikTok and Instagram, then buying on ...

AI agents for ecommerce have moved the industry from simple rules to agentic commerce, where autonomous AI agents plan, act, ...

Channel99 is taking aim at this blind spot. The San Francisco-based company announced an integration with LinkedIn’s Company ...

User Retention Retention continues to be a hot button issue for mobile marketers, who list their three biggest retention ...

Profitable Customer Value (PCV) refers to how much profit your customers generate due to marketing. This is the measurable ...