“BrandDigital: Simple Ways Top Brands Succeed in the Digital World,” by branding expert Allen Adamson, is the first book to be sold in North America that includes an EZcode—a 2D bar code—to sell the ...
AT&T is launching a charter program in the coming weeks to test the use of 2D bar code scanners on the carrier’s mobile devices. The charter program is being launched to test consumer response rates ...
International standards organisation GS1 is preparing to transition to 2D barcodes and away from the 1D barcode format. Lee Metters, Group Business Development Director, and James Cutforth, Global ...
During the course of 2009, we have seen more retailers utilizing shopper path tracking and gaze tracking to better understand how shoppers are responding to in-store promotions (both traditional and ...
More than half of marketers are already using 2D codes as part of their overall marketing strategies and 86% plan to use the technology in the future, according to a new study by mobile barcode ...
Visa Inc. collaborated with Neustar Inc. for a mobile sweepstakes to showcase the power of 2D bar codes at the GSMA's Mobile World Congress 2010 in Barcelona, Spain. Using their camera phones, Mobile ...
NBC Universal promoted its 2010 Olympic Winter Games content via 2D bar codes at the 2010 Consumer Electronics Show in Las Vegas to prove that good content fuels new mobile technology. The media and ...
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