For one, Coke rebranded its Dr Pepper competitor, once again known as Mr. Pibb -- but with a new flavor formula.

Roku "has no evidence that these minor plaintiffs ever agreed to arbitrate," class counsel writes in papers filed with U.S.

Red Wing Shoes is running a global ad campaign, ranging from “Made the Hard Way” billboards in Minneapolis to a January 15 contest in Brooklyn, New York. The rebranding effort, which stretches from ...

Tom Chi, founding member of At One Ventures, is the author of "Climate Capital," which warns advertisers and brands about ...

Moffatt is CEO and co-founder of Targeted Victory, a digital strategy and marketing firm that Stagwell acquired control of in ...

The digital advertising industry faced a perfect storm of disruptions as December drew to a close, PPC Land reports. Among them were massive investments in AI power systems, platform consolidation and ...

A Virginia law that restricts the amount of time minors can spend on media platforms has taken effect in Virginia. It requires that media companies limit young users to an hour per day, WWBT reports.

The most-read stories of the year weren't about single campaigns or companies, but about authority, purpose, and what comes ...

Disney+ nearly doubled its November signups from October and added over a million subscribers - 4.04 million - vs. a year ago ...

Screen time is the single biggest source of tension in modern households, particularly among parents of Gen Alpha and the ...

The strategy calls for ICE to "flood the market" with recruitment messaging, including pushing ads to phones that pass through designated locations.

The top "MediaDailyNews" stories included news about a Microsoft reporting looking back at 2024, the surge in retail ad ...