As AI reshapes industries, agencies must pivot from selling time to building proprietary assets—before disruption makes their ...

The financial outlook appears buoyant. A record 83% of shoppers intend to spend more this year compared to 2024, with average ...

Now, Fevikwik joins the fun with the Fevikwik AI Pack powered by KwikGPT, a quirky engine that fuses random objects into ...

From WhatsApp nudges to email campaigns and push notifications, marketers are juggling multiple communication touchpoints.

Our weekly roundup of the latest appointments and account wins from Havas CX, Curry Nation, TRS Consultancy, Vosmos and many ...

Articles written by Sameer Sankhe ...

Albert Almeida, consultant, chairman’s office, NCPA, elaborates on how art and advertising share the same pulse.

Asia has the creative firepower, the campaigns, the awards. What’s missing, David Guerrero writes, is seeing, decoding, and ...

The Coca-Cola India Foundation released a video series highlighting the impact of its long-running water access initiative in ...

‘Bark Twain’ voices the irony of legal battles deciding its fate without ever hearing its woof.

With festive-season spending peaking, Google’s Commerce Media Suite links brands to shoppers in real time across search, ...