Jerret West is leaving Xbox to become the new CMO and head of market expansion of virtual gaming platform Roblox.

Microsoft is taking cues from platform-agnostic juggernauts like Roblox and Fortnite to help guide its Activision-accelerated Xbox gaming business.

Microsoft's marketing chief of Xbox is leaving the company to join gaming platform Roblox as their chief marketing officer as part of a broader marketing shakeup in the console maker, according to ...

Roblox, which runs a platform for youths to create and play their own video games, said Thursday it will expand its presence to the Xbox One in December.

Speaking with GamesIndustry.biz recently, Roblox CMO Rick Silvestrini said the company would launch a Roblox app on Xbox One November 12.

Xbox One is getting Roblox, the inventive build-your-own-game online experience. It’s free to download, and it will come with 20 curated levels and modes built by fans.