Danny Harris, co-chief executive officer and cofounder of Alo Yoga, shared that Alo Yoga has connected with its community through Roblox with more than 117 million visits to the experience so far.

Alo Yoga is targeting a younger demographic through updates to its Alo Yoga Sanctuary in the Roblox immersive world, tying its stores to additional game content. The brand’s virtual experience ...

With the goal of raising awareness around the importance of well-being and meditation,* the Alo Sanctuary welcomes the Roblox community to experience meditation and learn more about personal wellness.