Retailers are seizing on cellphone data and other new analytics to pinpoint the best potential locations.

The policy also says Safeway collects data about your browsing behavior while using their app, location data and some demographic data derived through the use of in-store cameras.

The company’s Timeline in Google Maps offers a detailed look at where you’ve been. Soon, you’ll have more control over that data.

Data from the Timeline feature in Google Maps, which is controlled by the Location History setting and keeps a record of routes and trips users have taken, will soon be stored directly on users ...