AI can empower SMEs to automate campaigns, optimize ads in real time, and deliver a personalized experience to audiences.

From SEO to Social Media: What Are the 8 Types of Digital Marketing? Digital marketing can be broadly broken into 8 main categories including: Affiliate Marketing, Content Marketing, Email Marketing, ...

As marketing is transformed by digital, Mat Zucker demystifies digital marketing strategy with its most common components.

What Are the Fundamentals of Digital Marketing? The fundamentals of digital marketing — understanding your audience, creating valuable content and measuring results — refer to the guiding principles ...

Using digital marketing analytics to bring the answers to the questions on the table, everything becomes more relevant, influential, and valuable to an enterprise.

Web Marketing and Analytics A recent survey of high school students indicated they use websites to answer their questions about college and universities more frequently than any other resource.

Universal Analytics shuts down on July 1, 2024, forcing a swift transition to Google Analytics 4 to maintain data access and measurement capabilities.

More than 15,000 companies, ranging from emerging brands to the Fortune 50, trust CHEQ to protect business-critical digital interactions from human, agent, and machine-driven threats.

Five years’ worth of surveys on digital analytics have led to some upbeat conclusions — and clear directives. Digital analytics is coming of age, and perceptive businesses are actualizing its ...

Why CMOs Can’t Ignore Analytics Data guides everything from business strategy to tactics. So CMOs can’t afford to just have expertise in the more “creative” aspects of marketing, such as ...