Salesforce is rolling out a new Marketing Cloud integration with Facebook that aims to help businesses take advantage of Facebook's B2B digital advertising channel.

REST was introduced as a lightweight solution to address the burdens of SOAP. However, it turns out that a RESTful API needs a schema to define the contract and make it more discoverable.

Users of Salesforce’s Marketing Cloud on Tuesday gained easier access to Instagram’s roughly 300 million users thanks to an integration made possible by a new API.