Researchers from Kantar, NatCen and Ipsos Mori discussed the future of random probability sampling at an IJMR lecture.

How Is Sampling Important to Business?. It's not feasible to contact every member of the population, so only a sample, or a subset, of that population is included when conducting statistical research.

Consumers love free samples. And while retailers and manufacturers recognize sampling as an important marketing strategy, until now few understood sampling’s effectiveness. PromoWorks commissioned an ...

A new independent study proves for the first time in-store sampling not only has dramatic sales impact on the day of the sampling event, but also increases sales of established products and line ...

Pew Research Center designed this study to assess the current state of online survey sampling methods – both probability-based and opt-in – and determine their accuracy on general population estimates ...

All the latest science news on random sampling from Phys.org. Find the latest news, advancements, and breakthroughs.

Destructive Sampling Destructive sampling is a research method that involves intentionally altering or damaging a specimen to address specific scientific questions. Because this process is ...

Consistent with previous research, we found size and location influenced haphazard selections. Increasing sample size did not produce any material change in the samples’ composition. This finding ...