Learn how data-driven marketing transforms campaigns through personalization, real-time insights, and better ROI. A practical guide for marketers to replace guesswork with actionable data.

Data management and AI have transformed our world, and the printing industry is no exception. Experts weigh in on what's to come next.

Understanding Data-Driven Marketing Data-driven marketing refers to the strategic use of data to guide and improve marketing reach. This involves collecting, analyzing and leveraging customer data ...

Most marketing data tells you what people are doing, but not why they’re doing it. That gap is exactly where modern marketers ...

Data-driven benefits: A new roadmap for retention, cost control, and client value Data is no longer a bystander in employee benefits; it’s driving the way plans are designed, delivered, and ...

Ultimately, the benefits of establishing a data-driven culture reach far beyond improved analytics. It enables a smarter, faster, and more inclusive decision-making process that leads to better ...

The Army is undergoing a significant transformation, shifting its focus to a data-centric approach to ensure warfighting ...

By Edem Mayford Kofi YEVUTSEYData is far from a new buzzword; its role in decision-making has been recognized for centuries.

Defenders AI-driven data centers surge in Central Texas, raising environmental concerns Environmentalists are concerned because more data centers mean an increased strain on power and water supplies.