Facebook evolved what used to be called its Server-to-Server API into the Conversion API that lets ad buyers send offline and web events from their server directly to Facebook so they can track what ...

CAPI integrations have moved from a nice-to-have to a necessity. Now they’re laying the groundwork for an outcomes-driven ad ...

Facebook’s Pixel and modeled tracking has improved greatly in the past year but still isn’t perfect. If you have the Conversion API set up, you will get better results.

See what's new in Facebook Ads updates designed to help advertisers with measurement issues from the tracking prompt fallout.

Twitter announced that they’ve launched three new and improved measurement solutions to all advertisers globally. The new Twitter pixel has additional functionality such as allowing advertisers ...