You know that half the money you are spending on Internet advertising is wasted — you just aren’t sure which half. You’ve read about Web analytics and have played with the free tools that come from ...

The marriage of database marketing tools and Web 2.0 has enabled marketing services providers to deliver application programming interface (API) analytics solutions as well as software-as-a-service ...

Web analytics can provide an insight into the performance of a website. Many Web hosting packages include Web analytics tools. Free services such as Google Analytics, which can be used in any site, ...

The latest Emetrics Summits (June 2004) in Santa Barbara and London included an annual session called the Top Ten Web Analytics Problems. The attendees gathered into groups to discuss what was ...