Meanwhile, the Grow Solutions segment, which includes Unity's ad business, dipped 4% to $285 million. The AI-driven Vector platform is trying to pull it back up, but it's still early days.

Significant focus was placed on Unity Vector's impact, driving 15% sequential revenue growth in the Unity Ad Network in Q2 and ongoing momentum into Q3.

Unity Software Inc. U enhanced and expanded its digital platform capabilities by launching Unity Vector in early 2025. Vector is a new AI-powered advertising platform that utilizes self learning ...

Discover Unity Software's strong Q4 2024 earnings with revenue beating estimates, subscription growth, and new AI-driven ad innovations.