Former EA CEO and current Unity CEO John Riccitiello has apologized for calling game developers who don't focus on implementing monetization early on in the creative process some of the "biggest f ...

Conclusion Unity's Grow segment continues to struggle, and it appears like this situation will persist for some time while Unity tries to address its adtech performance issues.

The current Unity CEO and former EA boss, John Riccitiello, has said that if studios don't consider monetization in their games during the creative process, they're a "f***ing idiot," but has ...

Wall Street loves writing obituaries too early. Back in 2020, for example, Unity Software (U) was one of the hottest IPOs in ...

Unity pinned poor performance in the last quarter on challenges in monetization due primarily to internal issues, which they believe are temporary and will be resolved by the end of the year.

"Unity developers are pushing creative boundaries every day, and they deserve the same freedom when it comes to monetization," said Chris Hewish, President, Communication & Strategy at Xsolla.

A specific product, Unity Monetization, is being blamed for the hit in revenue this year. Despite near-term issues, the company still expects long-term growth of 30% or more after 2022.

For Unity, though, continuing on with its bid for ironSource still gets it an app monetization tool to strengthen its own core offering. And Unity could use the help.

Unity is acquiring app monetization company ironSource in an all-stock deal. The purchase looks like it will unlock lots of value for shareholders in the next two years. The market isn't convinced ...

CEO John Riccitiello, who's been with Unity since 2014, had some not-so-kind words for those who don't prioritize monetization.

Today Unity's VP of online services compared mobile games development to mountain climbing and explained what a crucial difference data can make to successful monetization strategies. "Game ...

The short story is that Unity thinks at least 30% revenue growth is still a reasonable expectation, just not in 2022 as it works through its problems with ad monetization for its customers.