A new Barbie-themed game called Barbie DreamHouse Tycoon is coming to Roblox, allowing players to customize characters, build dream houses, and play career-themed mini-games. Roblox, known for its ...

Following the success of this past summer's Barbie movie, Mattel Inc. and Gamefam said Tuesday that they are bringing Barbie and her DreamHouse to Roblox.

Mattel and metaverse game developer Gamefam are bringing a Barbie-themed game to the global immersive platform Roblox on 6 October.

Roblox will feature special partnership events with both Barbie and Polly Pocket in the game Livetopia over the next few months.

Mattel's Barbie has partnered up with Forever 21 to release a virtual collection on Roblox.