Gamefam announced its Super Bowl LVIII event it built in partnership with the NFL last week. Here's how the game works within Roblox.

The activation will center around Gamefam’s newly launched SpongeBob simulator and take consumers on a quest across several other of Gamefam’s Roblox spaces, including Super NFL Tycoon, TMNT Battle ...

A 'SpongeBob SquarePants' game will launch on Roblox for the first time through a deal between Paramount and Gamefam.

Players within the existing SpongeBob Tower Defense game in Roblox can collect cans of the new Pineapple Paradise flavor as an in-game reward.

"Obby" or obstacle games are a popular genre on Roblox, and there are several games to try that will satisfy both novices and veterans.

Advertising inventory for the simulcast has already sold out, with the SpongeBob-themed activation a way to engage with consumers in the lead up to and after the game.