This divergence doesn’t just apply to political opinions; it also touches on factual topics, from climate change to vaccination. It turns out that people use search engines in ways that confirm their ...

Algorithm‑based interventions were found to be more effective than user‑directed changes in mitigating these effects. Modifying search algorithms to provide broader results increased belief ...

When creating content, prioritize the comprehensiveness of the topic over the repetition of a single keyword. Utilize generative AI tools (like DeepSeek) to expand the semantic range of content, ...

Users’ Internet search questions can strengthen echo chambers, even on factual topics, but there are simple ways to lessen ...

If your online content needs tweaking to appeal to Google's search engine using traditional SEO, newly available information from a massive security breach may be a treasure trove.

Remember when finding information online meant typing exact keywords and hoping for the best? When search engines couldn’t tell the difference between “apple” the fruit and “Apple” the tech giant? How ...

Untruths spouted by chatbots ended up on the web—and Microsoft's Bing search engine served them up as facts. Generative AI could make search harder to trust.

By understanding how AI search works, marketers can leverage its potential and create more effective marketing campaigns, optimize their content for search engine visibility and drive higher ...

N Identification report of the Face Recognition Vendor Test was published August 27, and the 1:1 Verification evaluation was ...