This divergence doesn’t just apply to political opinions; it also touches on factual topics, from climate change to vaccination. It turns out that people use search engines in ways that confirm their ...

When creating content, prioritize the comprehensiveness of the topic over the repetition of a single keyword. Utilize generative AI tools (like DeepSeek) to expand the semantic range of content, ...

Algorithm‑based interventions were found to be more effective than user‑directed changes in mitigating these effects. Modifying search algorithms to provide broader results increased belief ...

Is the complexity of Google's search ranking algorithms increasing or decreasing over time? This question was originally answered on Quora by Nikhil Dandekar.

Researchers are enlisting the help of the public to investigate one of the great mysteries — how does the Google algorithm work?

If your online content needs tweaking to appeal to Google's search engine using traditional SEO, newly available information from a massive security breach may be a treasure trove.

This is a very powerful asymmetry: Anyone can notice a change in search results, but it’s extremely difficult to prove what caused it. That gives algorithm designers immense deniability.