Some Roblox employees say they respect Simon’s efforts; others write him off as a “drama channel”—a bad-faith actor who cares more about clicks than kids.

Roblox founder and CEO David Baszucki expects top brands and celebrities to take charge and play a key role in making the “dream” of cross-platform NFTs come true.

Roblox has a way of drawing in certain "bad actors," but could the solution be to simply ban them for longer?