Gucci is raising the curtain on Gucci Town, a virtual piazza in the landscape of Roblox. Gucci Town is a permanent destination that interacts with the codes of the house and expresses creative ...

A new partnership between Roblox and Gucci brings digital items from the fashion house into the platform’s metaverse alongside a new limited-run digital experience.

Dive Brief: Gucci and Vans launched a scavenger hunt between their two worlds on Roblox, the first time two fashion brands of that size have done so, according to information shared with Marketing ...

Gucci has officially entered the metaverse with the opening of Gucci Town, a permanent space hosted on Roblox. The luxury house describes the project as a “dynamic destination” in which users ...

Gucci has opened a persistent digital space on Roblox, per a press release shared with sister publication Marketing Dive. Previously, the luxury brand opened the Gucci Garden in Roblox in May 2021.

Gucci’s Queen Bee Dionysus bag is the perfect example of this behavior — not just because it sold for more than its tangible equivalent, but because the Roblox-exclusive bag initially cost 475 ...

The Gucci Garden Experience is live on the massively popular platform, Roblox. The event is a place for people to hang out and buy virtual Gucci items, and one of the prices of a purse soared to a ...

In May 2021, Roblox unveiled a collaboration with Gucci. The Gucci Garden was a place where Roblox users experienced the creative vision of Gucci’s Creative Director, Alessandro Michele.

Gucci and Vans launched a scavenger hunt between their two worlds on Roblox, the first time two fashion brands of that size have done so, according to information shared with Marketing Dive ...

A new partnership between Roblox and Gucci brings digital items from the fashion house into the platform’s metaverse alongside a new limited-run digital experience.

Gucci has opened a persistent digital space on Roblox, per a press release shared with Marketing Dive. Previously, the luxury brand opened the Gucci Garden in Roblox in May 2021. A virtual piazza, ...