The two companies will look to bring more Sony Music recording artists to the game and deliver "innovative music experiences for the Roblox community." ...

Roblox live events like The Chainsmokers' Festival Tycoon should get us excited for the future of the metaverse, but all I see is a boring dystopia ...

Cher’s Christmas event on Roblox (launching at 7 p.m. ET on Dec. 8) joins her heavy promo run for the holiday LP that’s included performances at the iHeartRadio Z100 Jingle Ball, the ...

Roblox has partnered with music event promoter Insomniac to create electronic music festivals for its platform.

With the immediate future of concerts still uncertain in these COVID times, expect to see more ROBLOX metaverse events in the months ahead featuring everyone from established artists, up-and ...

Roblox announced the launch of Vans World, an interactive Vans skateboarding metaverse playground inside the gaming world.

Moving real-world events into the metaverse One way Roblox hopes to keep its young user base engaged is by hosting events.

Count Forever 21 as the next fashion brand to jump into the metaverse. “We will come out of our beta launch and into our holiday/winter event,” said Katrina Glusac, chief merchandising officer ...

To kick things off, the NFL Tycoon metaverse experience will offer a Destruction House interactive event tied to the 2022 Super Bowl. The NFL is the first official major sports league to offer an ...

iHeartMedia today opened the gates to iHeartLand on Roblox, cementing itself as a go-to destination and pioneer in the rapidly-expanding metaverse. iH ...

Roblox has a growing user base of younger children. By hosting events, Roblox keeps users on its platform as they age up. Events hosted in the metaverse provide many opportunities for monetization ...