A new partnership between Roblox and Gucci brings digital items from the fashion house into the platform’s metaverse alongside a new limited-run digital experience.

Roblox Gucci handbags are being sold for thousands of dollars after players bought the bags during an in-game Gucci event and resold them.

Gucci Town was launched in May 2022 and has served as a place for branded events, including a takeover by Miley Cyrus, who is also the Gucci Flora Gorgeous Jasmine campaign spokesperson. Vans has been ...

Gucci has opened a persistent digital space on Roblox, per a press release shared with sister publication Marketing Dive. Previously, the luxury brand opened the Gucci Garden in Roblox in May 2021.

Anyone whose virtual alter ego is wandering around the Roblox online game platform these days might run into other avatars sporting Gucci handbags, sunglasses or hats.

Gucci and Vans launched a scavenger hunt between their two worlds on Roblox, the first time two fashion brands of that size have done so, according to information shared with Marketing Dive ...