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The USTA has been working with gaming platforms like Roblox and Fortnite to bring the U.S. Open into the always-on metaverse.

Plenty of Roblox players are dropping in for fun, as Fortnite Steal a Brainrot is becoming one of the most successful Creative maps around.

Are games like Roblox and Fortnite the next fan frontier for artists? Executives see platforms as "a new community channel that needs to be nurtured.

Roblox skyrocketed to a huge debut week on PlayStation, ranking 3rd in a percentage of PlayStation players who played the game at least once, according to Circana.