In 2018, Roblox and Warner Bros. collaborated on an event around the release of Steven Spielberg’s blockbuster adaptation of Ready Player One, and over 13 million people actively engaged with ...

In March, Warner Bros. teamed up with “Roblox” on a cross-promotion for the film “Read Player One,” using the event as a testbed of sorts for marketing to a younger audience of movie-goers ...

The latest cross-over features Warner Bros.’ upcoming superhero flick “Aquaman.” “Roblox” launched an Aquaman event in the game on Nov. 20, allowing players to explore the world of ...