Roblox brought in $3.6 billion in revenue in 2024, paying out $923 million to its community. Roblox partners with Google for rewarded ads, offering new monetization options for creators.

Players will soon be able to choose to watch ads to unlock rewards in Roblox games.

Google on Tuesday announced a new partnership with gaming company Roblox, which will allow advertisers to purchase and scale Roblox’s Rewarded Video and other immersive ad formats. That means ...

Roblox is launching a new type of ad that, if watched, will give players things like in-game currency and power-ups, according to an announcement from the company. The full-screen video ads ...

The new ad partnership creates access to Roblox's 85 million daily users through rewarded video ads, allowing brands to reach Gen Z audiences.

Roblox has partnered with Google to expand its immersive advertising efforts, including its rewarded video ads product.

Roblox has partnered with Google to scale its new rewarded video ad format, according to a press release. Brands and agencies will be able to buy the ad format programmatically via Google’s ...

Roblox is expanding its ad capabilities with Google, enabling brands to buy Rewarded Video ads programmatically. Early tests show over 80% completion rates, with some exceeding 90%.

Roblox has added yet another feature for creators to help manage their products in the game. This time, the focus is on ads.

Roblox (RBLX) shares rose in early trading on Tuesday after the video game platform announced a video advertising partnership with Google (GOOG) (GOOGL). Read for more.

Google and Roblox just teamed up to offer rewarded ads that offer in-game perks for watching video advertisements ...