One of Roblox's unique features is the ability for users to create and sell their own virtual items, including accessories and clothing, through the Roblox UGC (user-generated content) marketplace.

Roblox users create virtual goods, avatars, and game content on the platform using their original concepts. This qualifies as UGC (User Generated Content).

Roblox is allowing UGC program members to create and sell avatar bodies and heads, giving users more options to express their identity.