Paris Hilton's 11:11 Media is launching a metaverse experience with the debut of Slivingland in Roblox.

Paris Hilton has announced she has built an island in Roblox where she will perform a DJ set on New Year’s Eve. “For me, the metaverse is somewhere that you can do everything you can do in ...

Paris Hilton's 11:11 Media company has teamed up with Hilton to launch a loyalty campaign in Paris Hilton's Slivingland metaverse on Roblox.

Paris Hilton’s digital avatar will soon be sliving on Roblox. The TV personality-entrepreneur-influencer-podcaster is adding “gamer” to her CV with the launch of Paris World: an outpost on ...

Reality star and entrepreneur Paris Hilton has launched her own metaverse island on Roblox, joining fellow celebrities like Lil Nas X and Travis Scott and brands such as Nike in the digital world.

Paris Hilton’s early success in the metaverse on Roblox demonstrates how a relatively untapped advertising market can increase awareness value at lower costs than traditional ad campaigns.