Esri's Tapestry technology includes a ZIP code lookup feature where you can see the top demographics, culture, and lifestyle choices in your area.

You may know where 90210 is, but what about 76707? Meet Boulder, Colo.'s local "superhero": the Mighty Zip Code Man. David Rossteicher has memorized more than 30,000 zip codes, a skill that he ...

But zip code boundaries don't correlate directly with cities, meaning homeowner’s on the outskirts of Milwaukee could be punished for living in a certain zip code.