Disney said it is expanding its “Magic Words” advertising feature, introduced last year, to live programming. That and other innovations were touted by the media giant Wednesday at its fifth ...

While other streamers try live sports, Netflix experiments with a live talk show and comedy specials. What's behind the pivot, and is it working?

Disney will add select live games and studio shows from ESPN to its flagship streaming service Disney+ by the end of 2024, CEO Bob Iger announced.

Venu initially planned to charge consumers $42.99/month for all of the live sports programming of Disney, Fox, and WBD, comprising 14 linear sports networks.

Slub's musicians eschew modern software and electronic instruments to improvise music by writing computer programs in real time, in front of live audiences ...

DAYTONA BEACH, Fla. -- The National Association for Stock Car Auto Racing, LLC (“NASCAR”) today announced the addition of live programming that enhances the content offering on the NASCAR ...

ATLANTA—Gray Media has announced that the `Local News Live’ afternoon newscast has been added to the programming lineup on 37 of Gray Media’s local television stations. The one-hour newscast featuring ...

Hulu's foray into the Oscars arrives as more streaming platforms are betting big on live programming of prominent events — from a handful of awards shows and pop culture moments, to major sports ...