Hilton Hotels Suggests Another Way to Buoy Brand Loyalty: Roblox Rewards The hospitality business is the latest company to use the video game platform as a brand-building tool.

Roblox raised its annual bookings forecast on Thursday and beat quarterly results estimates, a sign that spending on its vast library of user-generated videogames was holding up despite economic ...

Videogame platform Roblox raised its forecast for full-year 2024 bookings on Thursday, as it continues to benefit from robust spending within its virtual worlds, sending its shares up over 17%.