The retail giant announced Monday it is launching two immersive online experiences with Roblox, a metaverse mega-platform extremely popular with young kids.

Walmart announces two new experiences on Roblox: "Walmart Land” and “Universe of Play," where players collect merch, play games, attend concerts and more.

Walmart Land will bring the best fashion, style, beauty and entertainment items directly to the global Roblox community of over 52 million daily users.

In Roblox: Cinnamoroll Cloud Land, you'll get to befriend a series of Sanrio characters all related to the iconic Cinnamoroll. He's a wonderful little fellow with a sweet cast of close friends ...

JBL launched JBL Land on February 21, a new Roblox world that is built with sound at its core, aimed for players to discover, produce and celebrate their personal ‘Soundbytes’.