In today's world of instant electronic communication, the old-fashioned business letter often gets overlooked. A well-written sales pitch or introduction presented on your letterhead can stand out on ...

Stop calling it a cover letter. You’re missing the point. You’re not covering; you’re opening. It’s an introduction letter, a quick summation of what you bring to the table, and an invitation to read ...

EXCEPTING in those rare cases when the person who gives me a letter of introduction is rude enough to seal it, I make a regular practice of reading the letter before presenting it. The morality of ...

All business plans must include a personal greeting of some sort. Here are some suggestions of what you should say. Opinions expressed by Entrepreneur contributors are their own. Your business plan is ...

It used to be that the prospecting process began with an introductory letter. Sales people would collect their thoughts and try to make a good first impression, followed by a phone call or two to ...