Many digital marketing experts recommend Google Keyword Planner not only because it’s free, but also because it’s connected with the world’s most popular search engine and delivers key insights. If ...

Google’s Keyword Planner is an excellent tool for keyword research, but its functionality is limited. Here are 9 tips to get more out of it.

For some advertisers, there's a new automated ad group feature available in the Keyword Planner tool.

Google has added a newish feature to the Keyword Planner tool to organize keywords into ad groups. The reason I say newish is because Search Engine Land explained it was in beta but now it is ...