By integrating form tracking with Google Tag Manager, both individuals and businesses can easily track form submissions and gather valuable data without having to manually add code to their websites.

Learn how to implement tracking tags using Google Tag Manager for Google Ads, Bing Ads, Facebook, Twitter & LinkedIn.

There are limitless actions you can track to improve data gathering. Here is a step-by-step guide with website actions important to digital marketing measurement.

This update offers a new way to manage how often, and under what circumstances, a tag will fire in GTM. On March 26, Google announced the release of Trigger Groups in Google Tag Manager.

Many B2B marketers continue to use Google's old Universal Analytics platform for website lead attribution, even though Google Tag Manager was released in 2012 to improve its tracking capabilities. If ...

Google Tag Manager (GTM) is free software from Google that helps businesses with tag management and installation. Before GTM, everything needed to be hardcoded and even adjustments to your ...